Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats using natural ingredients, and are the first in the fresh and refrigerated category to be distributed across North America. It was founded in 2006 and combines meats with fruits and vegetables to make foods and treats for pets. Freshpet stock is traded on Nasdaq under the ticker symbol "FRPT".
Pet foods manufactured by this company are available in over 10,000 stores in North America, including mass-market stores, natural food retailers, pet specialty stores, and retailers Target, Whole Foods, petco, petsmart and Walmart.
While sales in other pet food categories were declining due to the recession, the frozen/refrigerated dog food market grew by 10% in 2010, with similar growth in the refrigerated cat food market. According to Pet Market Outlook 2011-2012, "this growth is attributable almost exclusively to the efforts of Freshpet." While frozen/refrigerated pet food still represents less than one percent of total pet food sales, sales in this particular segment are expected to grow by 25% on a compounded annual basis through 2015. Freshpet also has Freshpet Vet site where veterinarians can gain detailed information on which fresh pet food is best to recommend to pet patients.
|Headquarters||Secaucus, New Jersey 07096-2157, United States|
|Products||Refrigerated Pet Food|
|Traded as||NASDAQ: FRPT|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Packaged Foods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Freshpet, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Freshpet, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Freshpet, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.