Fresh Del Monte Produce, Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-5

Fresh Del Monte Produce Incorporated is a global producer, marketer and distributor of fresh and fresh-cut fruit and vegetables. Fresh Del Monte Produce is also a producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. Fresh Del Monte Produce markets its fresh products worldwide under the Del Monte, UTC, ROSY and other brands. A key product is its Del Monte Gold pineapple. Although no longer affiliated with Del Monte Foods, Del Monte Produce continues to market pineapples, bananas, and other produce under a licensing agreement for the Del Monte label.

Fresh Del Monte Produce was created in 1989 when RJR Nabisco sold the fresh fruit division of Del Monte Foods to Polly Peck. After the collapse of Polly Peck, Fresh Del Monte was sold to Mexican businessman Carlos Cabal Peniche. Cabal fled Mexico after being accused of fraud and the Mexican government seized Fresh Del Monte. Mohammed Abu-Ghazaleh purchased Fresh Del Monte in 1996. The company went public in 1997. Fresh Del Monte acquired Del Monte Europe in 2004.

Quick facts about Fresh Del Monte Produce, Inc.

Key people

Mohammad Abu-Ghazaleh, Chairman & CEO, Hani El-Naffy, President & COO, Richard Contreras, SVP & CFO

Founded

1886, San Francisco, California

Products

Fruit Tin Cans Juice Poultry

Headquarters

Coral Gables, Florida, U.S.

Revenue

$3.93 Billion USD (2014)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Fresh Del Monte Produce, Inc.'s estimated NPS of -5 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Farming / Seeds / Milling is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Fresh Del Monte Produce, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Fresh Del Monte Produce, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Fresh Del Monte Produce, Inc.

Company Industry Score
Tesco Consumer Brands / Grocery -8
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
BBC Media / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
Fresh Del Monte Produce, Inc. Consumer Non-Durables / Farming / Seeds / Milling -5
Ocado Consumer Brands / Grocery -4
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3

We have estimated the Net Promoter Score of Fresh Del Monte Produce, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.