Fresh Del Monte Produce, Inc. logo Fresh Del Monte Produce, Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-5

Fresh Del Monte Produce Incorporated is a global producer, marketer and distributor of fresh and fresh-cut fruit and vegetables. Fresh Del Monte Produce is also a producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. Fresh Del Monte Produce markets its fresh products worldwide under the Del Monte, UTC, ROSY and other brands. A key product is its Del Monte Gold pineapple. Although no longer affiliated with Del Monte Foods, Del Monte Produce continues to market pineapples, bananas, and other produce under a licensing agreement for the Del Monte label.

Fresh Del Monte Produce was created in 1989 when RJR Nabisco sold the fresh fruit division of Del Monte Foods to Polly Peck. After the collapse of Polly Peck, Fresh Del Monte was sold to Mexican businessman Carlos Cabal Peniche. Cabal fled Mexico after being accused of fraud and the Mexican government seized Fresh Del Monte. Mohammed Abu-Ghazaleh purchased Fresh Del Monte in 1996. The company went public in 1997. Fresh Del Monte acquired Del Monte Europe in 2004.

Quick facts about Fresh Del Monte Produce, Inc.

Key people Mohammad Abu-Ghazaleh, Chairman & CEO, Hani El-Naffy, President & COO, Richard Contreras, SVP & CFO
Founded 1886, San Francisco, California
Products Fruit Tin Cans Juice Poultry
Headquarters Coral Gables, Florida, U.S.
Revenue $3.93 Billion USD (2014)

Net Promoter Score for Top Brands compared with Fresh Del Monte Produce, Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Farming / Seeds / Milling is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Fresh Del Monte Produce, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Fresh Del Monte Produce, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Fresh Del Monte Produce, Inc.

We have estimated the Net Promoter Score of Fresh Del Monte Produce, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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