Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008. Freesat offers a satellite alternative to the Freeview service on digital terrestrial television, with a broadly similar selection of channels available without subscription for users purchasing a receiver. The service also makes use of the additional capacity available on digital satellite broadcasting to offer a selection of high-definition programming from the BBC, ITV plc, Channel 4, Channel 5, NHK and RT UK.
Freesat's main competitors are Freeview and Freesat from Sky.
| Products | Direct broadcast satellite, free digital tv, pay television, pay-per-view |
|---|---|
| Industry | Satellite television |
| Owner | BBC and ITV plc |
| Headquarters | United Kingdom |
| Website | freesat.co.uk |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Cable/TV service is -5.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Freesat sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Freesat with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Freesat | -14 |
| Channel 4 | -14 |
| Fox TV | -15 |
| ITV | -13 |
| Now TV | -20 |
| Virgin Media | -6 |
| Viacom | -23 |
| Time Warner | -5 |
| Time Warner Cable | -5 |
| Sky | -5 |
| Score | Date | Source |
|---|---|---|
|
-14
|
2016-03-23 | https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979 |
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