Estimated Net Promoter Score is
Franklin Electric is a manufacturer of submersible pumps, fueling systems and other applications such as submersible electric motors and center pivot irrigation systems. Founded in 1944 in Bluffton, Indiana, the company moved its corporate headquarters to nearby Fort Wayne, Indiana in summer 2013. The company has 20 facilities in 13 countries.
Until 2004, Franklin Electric was primarily a supplier to OEMs such as ITT/Goulds and Pentair. Franklin shifted the business focus from being a motor OEM to being a supplier of ground water pumping products. The company has made a series of acquisitions in the water pumping industry, including The Little Giant Pump Company, JBD, Monarch Pumps, Centrifugal pump lines from Pioneer Pump, CAL pumps, Western Pump, Schneider Motobombas, Denorco Pumps, and a controlling share of Vertical Pumps of Italy.
The company also manufactures pump products for agriculture irrigation and dewatering, coal bed methane, sump, sewage, and effluent, water gardening, OEM submersible electric motors, and the fluid fueling industry. It has manufacturing facilities in the United States, Germany, Czech Republic, Italy, Turkey, Mexico, Brazil, Australia, South Africa, China, and Japan.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Durables / Metal Fabrications is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Franklin Electric Co., Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Franklin Electric Co., Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Franklin Electric Co., Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.