Fossil Group logo Fossil Group Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Fossil Group, Inc. is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, Abacus, Michele Watch & Now Coach NY, Skagen Denmark, and Zodiac Watches. Fossil also makes licensed accessories for brands such as Adidas; Emporio Armani; Karl Lagerfeld; Michael Kors; Marc by Marc Jacobs; Burberry; DKNY; Diesel; and Armani Exchange.

CEO Kosta Kartsotis owns approximately 12% of Fossil stock. The company name represents the nickname the brothers had for their father.

Quick facts about Fossil Group

Products Watches, Wallets, Designer Jewelry, Designer Fragrance (Men's & Women's 1984), Women's Handbags, Various Leather Products: Computer Bags, Backpacks, Belts, and much more!
Key people Tom Kartsotis, Chairman Kosta N. Kartsotis, CEO Michael Barnes , COO Dennis R. Secor , CFO
Revenue US$ 3,259.971 million (2013) US$ 2,857.508 million (2012)
Total assets US$ 2,230.414 million (2013) US$ 1,841.989 million (2012)
Total equity US$ 1,075.367 million (2013) US$ 1,240.464 million (2012)

Net Promoter Score for Top Brands compared with Fossil Group

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Apparel is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Fossil Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Fossil Group with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Fossil Group

We have estimated the Net Promoter Score of Fossil Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.