Fortune Brands was a holding company founded in 1969 as American Brands and later renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois in the United States. The company historically had a significant diversity of products. It announced on December 8, 2010, that it planned to focus on its liquor business, and to spin off or sell other parts of the company – including home furnishings and hardware and other golf products. The company then sold its Titleist and FootJoy product lines to FILA Korea. On October 3, 2011, it split the remainder of its business into two publicly traded companies: Fortune Brands Home & Security. On Jan. 14, 2014, Japan's Suntory made a US$16bn offer to buy Beam, Inc.
|Products||Moen Master Lock Jim Beam DeKuyper Knob Creek Vox vodka El Tesoro tequila|
|Successor||American Brands, FILA Korea, Fortune Brands Home & Security, Beam Inc.|
|Key people||Bruce A. Carbonari (Chairman of the Board & CEO)|
|Founded||1969; 48 years ago (1969) (as American Brands)|
|Defunct||October 3, 2011 (2011-10-03)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Home Equipment, Furnishings is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Fortune Brands Home & Security sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Fortune Brands Home & Security with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Chase||Financial Services / Banking||-1|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Comcast||Consumer Brands / Car Manufacturers||-3|
|Telfort||Telecommunications / Wireless Carrier||-3|
|Dish||Telecommunications / Cable/TV service||1|
|Cleeng||Technology / Software||1|
|Fifth Third Bank||Financial Services / Banking||1|
|Accenture Consulting||Technology / Other||1|
|Ocado||Consumer Brands / Grocery||-4|
We have estimated the Net Promoter Score of Fortune Brands Home & Security based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.