Fortinet, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-8

Fortinet is an American multinational corporation headquartered in Sunnyvale, California. It develops and markets cybersecurity software, appliances and services, such as firewalls, anti-virus, intrusion prevention and endpoint security, among others. It is the fourth-largest network security company by revenue.

Fortinet was founded in 2000 by brothers Ken and Michael Xie. It raised about $93 million in funding by 2004 and introduced ten FortiGate appliances. That same year was the beginning of a recurring patent dispute between Fortinet and Trend Micro. The company went public in 2009, raising $156 million through an initial public offering. Throughout the 2000s, Fortinet diversified its product lines, adding products for wireless access points, sandboxing, and messaging security, among others.

Quick facts about Fortinet, Inc.

Products

FortiGate UTM, Next Generation Firewall, Firewalls, Antivirus programs, Intrusion-prevention system, Antispyware, Antispam, VPN, Wireless security, Application Control, Web Filtering

Industry

Network security & Computer security

Headquarters

Sunnyvale, California, United States

Traded as

NASDAQ: FTNT S&P 400 Component

Founder

CEO: Ken Xie CTO: Michael Xie

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Fortinet, Inc.'s estimated NPS of -8 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer peripheral equipment is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Fortinet, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Fortinet, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Fortinet, Inc.

Company Industry Score
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
marks & spencer Consumer Brands / Grocery -10
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Amazon Prime Consumer Brands / Entertainment -11
Ziggo Telecommunications / Other -11
Golomt Bank Financial Services / Banking -11
Time Warner Telecommunications / Cable/TV service -5

We have estimated the Net Promoter Score of Fortinet, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.