Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. It operates the largest independent Coca-Cola bottling group in the world and the largest convenience store chain in Mexico. It is also the second largest shareholder of Heineken International.
FEMSA reported revenues of US$19.2 billion for 2014, making it the fifth largest company of Mexico. It has operations in Latin America and the Philippines, mainly through bottling plants. It is well known in Mexico for its convenience store chain Oxxo, its previously owned Cuauhtémoc Moctezuma Brewery, and for being the owner of the C.F. Monterrey, a Mexican First-Division football team.
FEMSA is listed on the Mexican Stock Exchange since 1978 and in the NYSE through ADRs since 1998. It is a constituent of the IPC, the main benchmark index of the Mexican Stock Exchange, and of the S&P Latin America 40, which includes leading, blue chip companies from Latin America.
|Key people||José Antonio Fernández (Chairman) Carlos Salazar Lomelín (CEO)|
|Divisions||Coca-Cola FEMSA FEMSA Comercio Heineken Group Mexico|
|Revenue||Mex$ 311.5 billion (2015) US$ 18.1 billion (2015)|
|Total assets||Mex$ 409.3 billion (2015) US$ 23.8 billion (2015)|
|Net income||Mex$ 23.2 billion (2015) US$ 1.3 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Fomento Economico Mexicano S.A.B. de C.V. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Fomento Economico Mexicano S.A.B. de C.V. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Fomento Economico Mexicano S.A.B. de C.V. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.