Fitbit, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

12

Fitbit is an American company headquartered in San Francisco, California, known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. The first product released was the Fitbit Tracker. Some evidence has found that the use of similar devices results in less weight loss rather than more.

Quick facts about Fitbit, Inc.

Founded

San Francisco, California, United States (May 1, 2007 (2007-05-01))

Headquarters

San Francisco, California, United States

Key people

James Park (CEO) Eric Friedman (CTO)

Founders

James Park Eric Friedman

Industry

Consumer electronics

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Fitbit, Inc.'s estimated NPS of 12 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Manufacturing is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Fitbit, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Fitbit, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Fitbit, Inc.

Company Industry Score
DirecTV Telecommunications / Cable/TV service 12
MTV Consumer Brands / Entertainment 12
AXA Financial Services / Banking 12
Showtime Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Netflix Consumer Brands / Entertainment 13
TD Bank Financial Services / Banking 10
Liberty Mutual Insurance / Health and Life Insurance 14

We have estimated the Net Promoter Score of Fitbit, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.