First Majestic Silver Corp. is a Canadian silver mining company that operates in Mexico. The Company has five producing mines under its control; La Encantada Silver Mine, La Parrilla Silver Mine, San Martin Silver Mine, La Guitarra Silver Mine and the recently inaugurated Del Toro Silver Mine. First Majestic also produces and sells its own bullion rounds and bars.
According to the Company, production from its five mines is anticipated to be between 12.3 to 13.0 million ounces of silver equivalents or 11.1 to 11.7 million ounces of pure silver in 2013.
|Key people||Robert A. McCallum chair Keith Neumeyer pres,ceo,dir Raymond L. Polman cfo|
|Net income||US$ (61.5) million|
|Number of employees||3,563 December 2012|
|Revenue||US$ 245.5 million|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Precious Metals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If First Majestic Silver Corp. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of First Majestic Silver Corp. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of First Majestic Silver Corp. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.