Estimated Net Promoter Score is
First Internet Bancorp is a bank holding company that operates First Internet Bank of Indiana, sometimes called First Internet Bank or First IB, one of the first state-chartered, Federal Deposit Insurance Corporation-insured institutions to operate without physical branches.
The bank was founded in 1997 by entrepreneur David B. Becker, incorporated on October 28, 1998, and opened to the public on February 22, 1999. It is engaged primarily in online retail banking and investment in securities. Services include interest-bearing checking accounts, regular and money market savings accounts, certificates of deposit, individual retirement accounts, credit cards, and check cards. The bank also offers personal lines of credit, installment loans, real-time transfers between accounts, and the ability to display checking, savings and loan information on a single screen.
First IB is a privately capitalized institution with over 300 private and corporate investors. On March 21, 2006, the bank consummated a Plan of Exchange by which the bank became a wholly owned subsidiary of First Internet Bancorp, a single-bank holding company.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If First Internet Bancorp sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of First Internet Bancorp with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of First Internet Bancorp based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.