First Horizon National Corporation is a bank holding company based in Memphis, Tennessee, United States, with $30 billion in assets. It is the parent company of First Tennessee Bank, FTN Financial, FTB Advisors, Inc., and a host of other insurance and financial services companies.
|Key people||Bryan Jordan, Chairman, President and Chief Executive Officer. Kim Cherry, Executive Vice President of Corporate Communications. John Daniel, Executive Vice President and Chief Human Resources Officer . Steve Hawkins, Executive Vice President, Corporate Banking . David Miller, Executive Vice President, Consumer Banking. David Popwell, President, Chief Operating Officer. Michael E. Kisber, President, FTN Financial|
|Products||Commercial Banking Retail Banking Mortgage Banking Investment Banking Financial Planning Credit Cards Cash Management Services Asset Management Insurance|
|Headquarters||First Tennessee Center Memphis, Tennessee, U.S|
|Traded as||NYSE: FHN S&P 400 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If First Horizon National Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of First Horizon National Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of First Horizon National Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.