First Direct is a telephone and internet-based retail bank in the United Kingdom, a division of HSBC Bank plc. First Direct has headquarters in Leeds, West Yorkshire, England, and has 1.25 million customers. It maintains a reputation for superior customer service, awarded Most Trusted Financial Provider by Moneywise, first place in the 2015 Which? customer service survey, and winning five awards in the British Bank Awards 2016.
|Industry||Financial Services / Banking|