First Data Corporation is a global payment technology solutions company headquartered in Atlanta, Georgia, United States. The company's STAR interbank network offers PIN-secured debit acceptance at ATM and retail locations.
First Data has a global footprint of 6 million merchants, the largest in the payments industry. The company handles 45% of all US credit and debit transactions, including handling prepaid gift card processing for many US brands such as Starbucks. It processes over $1 trillion in card transactions annually, with an 80% market share in gas and groceries. First Data has also provided shopping metrics for national news networks such as USA Today, ESPN, The New York Times and Vox.
In October 2015, First Data sold 160 million shares in the New York Stock Exchange in its IPO, in order to pay down its debt.
The company has been recognized by the UK's Information Commissioner's Office as one of the companies whose binding corporate rules for data privacy are aligned with the EU's Data Protection Directive.
|Headquarters||Atlanta, Georgia, United States|
|Key people||Frank Bisignano (CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Data Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If First Data sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of First Data with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|McDonald's||Consumer Brands / Fast Food||-8|
|Tesco||Consumer Brands / Grocery||-8|
|US Airways||Travel and Hospitality / Airlines||-8|
|marks & spencer||Consumer Brands / Grocery||-10|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Ziggo||Telecommunications / Other||-11|
|Golomt Bank||Financial Services / Banking||-11|
|Time Warner||Telecommunications / Cable/TV service||-5|
We have estimated the Net Promoter Score of First Data based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.