Fidelity and Guaranty Life logo Fidelity and Guaranty Life Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Fidelity and Guaranty Life Insurance Company provides annuities and life insurance for over 700,000 policyholders across the United States. The company was founded in 1959 and is based in Des Moines, Iowa. It was a wholly owned subsidiary of Harbinger Group prior to a partial initial public offering in 2013.

In November 2015, Fidelity announced an agreement to sell the company to the Chinese insurance firm Anbang Insurance for a fee of around $1.57 billion.

Quick facts about Fidelity and Guaranty Life

Products Life Insurance Annuities
Key people Chris Littlefield (CEO)
Headquarters Des Moines, Iowa, U.S.
Industry Financial Services

Net Promoter Score for Top Brands compared with Fidelity and Guaranty Life

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Life Insurance is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Fidelity and Guaranty Life sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Fidelity and Guaranty Life with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Fidelity and Guaranty Life

We have estimated the Net Promoter Score of Fidelity and Guaranty Life based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.