Fibria Celulose is a Brazilian pulp and paper company, created by a merger between Aracruz Celulose and Votorantim Celulose e Papel, born positioned as a global leader in pulp, with production capacity exceeding six million tons of pulp and paper produced in seven factories distributed in five Brazilian states. Much of this production is exported. The company has many distributor centers around the world and five branch offices in São Paulo, Beijing, Csomád - Hungary, Hong Kong, Miami and Nyon, Switzerland.
Fibria participates in one joint-venture in Brazil, Veracel is the company which shares with Finnish Stora Enso
Fibria will be able to produce additional 6.7 million tons of pulp and paper per year, when expansion projects planned before the merger are accomplished. The company's main competitors are the Brazilian Suzano Papel e Celulose and the Chilean CMPC.
|Key people||Marcelo Strufaldi Castelli, (CEO)|
|Traded as||BM&F Bovespa: FIBR3 NYSE: FBR|
|Products||Wood products Raw material|
|Net income||US$ 506.7 million (2016)|
|Revenue||US$ 3.0 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Paper is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Fibria Celulose S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Fibria Celulose S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Fibria Celulose S.A. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.