Fiat Chrysler Automobiles NV, also known as FCA, is an Italian-controlled multinational corporation incorporated in the Netherlands, and currently the world’s seventh-largest auto maker. The group was established in late 2014 by merging Fiat S.p.A. into a new holding company, Fiat Chrysler Automobiles N.V., which is incorporated in the Netherlands for tax purposes. The holding company is listed on the New York Stock Exchange and Borsa Italiana in Milan. Exor S.p.A, an Italian investment group owned by the Agnelli family, owns 29.19% of FCA and controls 44.31% through a loyalty voting mechanism.
FCA’s mass-market brands operate through two main subsidiaries: FCA Italy. The company’s portfolio includes many well-known automotive names including Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram Trucks, Abarth, Mopar and SRT. FCA also owns Maserati, Comau, Magneti Marelli, and Teksid. Today FCA operates in four regions.
| Subsidiaries | Companies Vehicles Maserati FCA Italy S.p.A. Abarth & C. Alfa Romeo Automobiles Fiat Automobiles Fiat Professional Lancia Automobiles VM Motori FCA US LLC Chrysler Dodge Jeep Ram SRT Components and production systems Magneti Marelli Automotive lighting Mopar Comau Teksid (84.8%) Publishing and advertising Editrice La Stampa La Stampa Publikompass |
|---|---|
| Key people | John Elkann (Chairman) Sergio Marchionne (CEO) |
| Industry | Automotive Production systems Print media |
| Revenue | €111.018 billion (2016) |
| Headquarters | London, United Kingdom |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Auto Manufacturing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Fiat Chrysler Automobiles N.V. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Fiat Chrysler Automobiles N.V. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Fiat Chrysler Automobiles N.V. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.