Extol International Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Extol International Inc. is the largest technology firm in the city of Pottsville, Pennsylvania, employing over 90 technology professionals in the field of electronic data interchange data integration. It has also been named one of the top private companies in the Lehigh Valley, and one of the top 500 technology firms in the United States.

EXTOL was incorporated in 1989 by Joe Baran and Tony Baran, who at the time, recognized the need for companies throughout the supply chain to comply with EDI mandates. They created EDI integration software that ran on the IBM AS/400 platform, which today, remains one of the last IBM-based EDI integration products actively being developed and supported. In 2006, EXTOL publicly released the next generation of its EDI integration software, EXTOL Business Integrator, which allowed companies to exchange EDI through multiple platforms, including Linux and Windows. EBI expanded enterprise data integration capabilities beyond traditional EDI to include other data file tips such as XML, spreadsheets, flat files, and application-to-application data.

Quick facts about Extol International

Key people

Tony Baran (President) & (CEO) Joshua Baran (Chief Technology Officer) Matthew Baran (Chief Operating Officer) Jack Byrne (Chief Financial Officer)


Retail, Trucking & Logistics, Apparel & Textiles, Food & Grocery, Industrial Manufacturing, Pharmaceutical & Healthcare, Wholesale & Distribution


Frackville, Pennsylvania, U.S. (June, 1989)


Pottsville, Pennsylvania, U.S.


Business Integration Software

Technology / Software companies with similar Net Promoter Score

Company Score
Discovia 60
Black Diamond 60
Authorize.Net 58
Veeam Software 62
Apple Cloud Storage 62
Zoom Video Communications 62
SAS Institute 57
FireEye 54
Panopto 54
Tradeshift 53

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Extol International's estimated NPS of 60 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Extol International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Extol International with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Extol International

Company Industry Score
Black Diamond Technology / Software 60
Discovia Technology / Software 60
360pi Service Providers (B2B) 60
Treebo Travel and Hospitality / Hotels 60
BZT Fashion Consumer Brands / Retail/E-tail 60
State Farm Insurance / Car Insurance 60
Pandora Consumer Brands / Entertainment 59
YouTube Consumer Brands / Internet 59
Vanguard Financial Services / Brokerage and investments 59
RagingWire Technology / Other 59

We have estimated the Net Promoter Score of Extol International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.