ESPN is a U.S.-based global cable and satellite sports television channel owned by ESPN Inc., a joint venture between The Walt Disney Company.
ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices in Miami, New York City, Seattle, Charlotte, and Los Angeles. John Skipper currently serves as president of ESPN, a position he has held since January 1, 2012. While ESPN is one of the most successful sports networks, there has been much criticism of ESPN, which includes accusations of biased coverage, conflict of interest, and controversies with individual broadcasters and analysts.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Entertainment is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If ESPN sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of ESPN with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| ESPN | 2 |
| Mediacom | 2 |
| Discovery Channel | 4 |
| Disney TV | 5 |
| Showtime | 11 |
| Blockbuster on Demand | 11 |
| MTV | 12 |
| Netflix | 13 |
| Amazon Prime | -11 |
| HBO | 15 |
| Score | Date | Source |
|---|---|---|
|
2
|
2016-03-23 | https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979 |
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