Equifax Inc. is a consumer credit reporting agency in the United States, considered one of the three largest American credit agencies along with Experian and TransUnion. Founded in 1899, Equifax is the oldest of the three agencies and gathers and maintains information on over 800 million consumers and more than 88 million businesses worldwide. Based in Atlanta, Georgia, Equifax is a global service provider with US $2.7 billion in annual revenue and 9,000+ employees in 14 countries. Equifax is listed on the NYSE.
|Headquarters||1550 Peachtree St. & One Atlantic Center, Atlanta, Georgia, United States|
|Divisions||Equifax Canada Equifax Workforce Solutions|
|Key people||Rick Smith (Chairman and CEO)|
|Traded as||NYSE: EFX S&P 500 Component|
|Founded||1899; 118 years ago (1899)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Data Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Equifax sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Equifax with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Chase||Financial Services / Banking||-1|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Comcast||Consumer Brands / Car Manufacturers||-3|
|Telfort||Telecommunications / Wireless Carrier||-3|
|Dish||Telecommunications / Cable/TV service||1|
|Cleeng||Technology / Software||1|
|Fifth Third Bank||Financial Services / Banking||1|
|Accenture Consulting||Technology / Other||1|
|Ocado||Consumer Brands / Grocery||-4|
We have estimated the Net Promoter Score of Equifax based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.