Seiko Epson Corporation, or simply Epson, is a Japanese electronics company and one of the world's largest manufacturers of computer printers, and information and imaging related equipment. Headquartered in Suwa, Nagano, Japan, the company has numerous subsidiaries worldwide and manufactures inkjet, dot matrix and laser printers, scanners, desktop computers, business, multimedia and home theatre projectors, large home theatre televisions, robots and industrial automation equipment, point of sale docket printers and cash registers, laptops, integrated circuits, LCD components and other associated electronic components. It is one of three core companies of the Seiko Group, a name traditionally known for manufacturing Seiko timepieces since its founding.
|Products||Information-related equipment, Electronic devices, Precision products|
|Founded||1942; 75 years ago (1942) (as Daiwa Kogyo, Ltd.) Suwa, Nagano, Japan|
|Headquarters||Suwa, Nagano, Japan (Officially registered in Shinjuku, Tokyo)|
|Key people||Seiji Hanaoka (Chairman) Minoru Usui (President)|
|Revenue||¥1.092 trillion (2015) US$9.7 billion|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Hardware is 65.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Epson sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Epson with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Wharton School of Business||Education||51|
|Puralator||Logistics / Other||51|
|Epson||Technology / Hardware||51|
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|Splunk (SPLK)||Technology / Software||50|
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|The Royal Bank of Scotland International||Financial Services / Banking||50|