Entercom is a publicly traded American broadcasting company based in Bala Cynwyd, Pennsylvania. Founded in 1968, it is the fourth-largest radio company in the United States, owning 127 radio stations across 28 media markets.
|Headquarters||Bala Cynwyd, Pennsylvania|
|Revenue||$411 million (2015)|
|Operating income||$85 million (2015)|
|Net income||$29 million (2015)|
|Key people||David Field (CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Broadcasting is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Entercom Communications Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Entercom Communications Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Goldman Sachs||Financial Services / Banking||5|
|Mastercard||Financial Services / Credit cards||5|
|Disney TV||Consumer Brands / Entertainment||5|
|NatWest Personal Banking||Financial Services / Banking||5|
|Freeview||Telecommunications / Cable/TV service||5|
|Sprint||Telecommunications / Wireless Carrier||5|
|EE||Telecommunications / Wireless Carrier||5|
|Virgin Mobile UK||Telecommunications / Wireless Carrier||7|
|Verizon||Telecommunications / Cable/TV service||7|
|O2||Telecommunications / Wireless Carrier||7|
We have estimated the Net Promoter Score of Entercom Communications Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.