Electronic Arts Inc. is an American video game company headquartered in Redwood City, California. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. As of 2014, Electronic Arts was the world's fourth-largest gaming company by revenue after Tencent, Sony and Microsoft The company sparked controversies over its advertising efforts, and acquisition of other studios.
Currently, EA develops and publishes games under several labels including EA Sports titles FIFA, Madden NFL, NHL, NCAA Football, NBA Live, and SSX. Other EA labels produce established franchises such as Battlefield, Need for Speed, The Sims, Medal of Honor, Command & Conquer, as well as newer franchises such as Crysis, Dead Space, Mass Effect, Dragon Age, Army of Two, Titanfall and Star Wars: Knights of the Old Republic, produced in partnership with LucasArts. EA also owns and operates major gaming studios, EA Tiburon in Orlando, EA Canada in Burnaby, BioWare in Edmonton as well as Montreal, and DICE in Sweden.
| Products | Army of Two series Battlefield series Burnout series Command & Conquer series Crysis series Dead Space series Dragon Age series FIFA series Fight Night series Madden NFL series Mass Effect series Medal of Honor series NBA Live series NCAA Football series Need for Speed series NHL series Plants vs. Zombies series Rock Band series SimCity series The Simpsons series The Sims series Skate series SSX series Star Wars series |
|---|---|
| Subsidiaries | List of Electronic Arts subsidiaries BioWare Criterion Games EA Canada EA Digital Illusions CE EA Mobile EA Montreal EA Tiburon Firemonkeys Studios Ghost Games PopCap Games Maxis Motive Studios PopCap Games The Sims Studio Visceral Games |
| Founded | May 27, 1982; 34 years ago (1982-05-27) in San Mateo, California, U.S. |
| Traded as | NASDAQ: EA NASDAQ-100 Component S&P 500 Component |
| Key people | Larry Probst (Chairman) Andrew Wilson (CEO) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Computer Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Electronic Arts sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Electronic Arts with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Electronic Arts based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.