El Pollo Loco are two independent restaurant chains that are controlled by different companies, El Pollo Loco, Inc. and El Pollo Loco, S.A. de C.V. Both companies specialize in Mexican-style grilled chicken and were founded by Juan Francisco Ochoa, but both occupy non-overlapping global territories.
|Key people||Steve Sather (President, CEO) Kay Bogeajis (Chief Operating Officer) Larry Roberts (Chief Financial Officer) Ed Valle (Chief Marketing Officer)|
|Area served||Mexico (Coahuila, Michoacán, Nuevo León, Sinaloa, Tamaulipas, and Mexico D.F.)|
|Founded||Guasave, Sinaloa, Mexico January 6, 1975; 42 years ago (1975-01-06)|
|Products||Fire-grilled chicken and related Mexican food|
|Headquarters||San Pedro Garza García, Nuevo León, Mexico|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If El Pollo Loco Holdings, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of El Pollo Loco Holdings, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of El Pollo Loco Holdings, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.