Education Management Corporation is a Pittsburgh, Pennsylvania-based operator of for-profit post-secondary educational institutions in the United States and Canada. The company was founded in 1962. Education Management Corporation has operated 110 schools through its four higher education divisions: Argosy University, The Art Institutes, Brown Mackie College and South University.
In October 2015, EDMC reported a student enrollment of 91,000, a 43% drop from its peak enrollment of 158,300 in 2011.
EDMC has a reported 109 locations, but more than 40 Brown Mackie Colleges and Art Institutes schools are in the process of closing.
In 2011, EDMC and its subsidiary, the Art Institutes, received greater public scrutiny with the release of the Frontline documentary: Educating Sergeant Pantzke. In the documentary, Iraq war veteran Chris Pantzke discussed the lack of disability services at the school. According to Pantzke, "Being a soldier, you don’t want to quit, you don’t want to give up or fail." But after doing his own research, Pantzke concluded that the degree he was pursuing wasn’t "worth much more than the paper is worth". And he felt he was "throwing away taxpayer money” by using GI Bill funds.
|Divisions||Argosy University The Art Institutes Brown Mackie College South University|
|Headquarters||Pittsburgh, Pennsylvania, United States|
|Key people||Mark A. McEachen (CEO, Chairman)|
|Area served||United States, Canada|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Education is 54.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Education Management sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Education Management with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Education Management based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.