Ecopetrol, formerly known as Empresa Colombiana de Petróleos S.A. dating to the 1930s which were taken over by the state owned Ecopetrol in the 1970s) is the largest and primary petroleum company in Colombia. As a result of its continuous growth, Ecopetrol forms part of the Fortune Global 500 and is ranked 346, it belongs to the group of the 25 largest petroleum companies in the world, and it is one of the four principal petroleum companies in Latin America.
| Products | Fuels, Lubricants, Petrochemicals, Biofuels |
|---|---|
| Key people | Juan Carlos Echeverry, (Chairman & CEO) |
| Traded as | BVC: ECOPETROL NYSE: EC FWB: ECHA |
| Revenue | US$26.99 billion (2014) |
| Total assets | US$ 64.4 billion (2012) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Energy / Oil & Gas Production is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ecopetrol S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ecopetrol S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Ecopetrol S.A. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.