eBay logo eBay Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

38

eBay Inc. is a multinational e-commerce corporation, facilitating online consumer-to-consumer and business-to-consumer sales. It is headquartered in San Jose, California. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. Today it is a multibillion-dollar business with operations in about 30 countries.

The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to its auction-style sales, the website has since expanded to include "Buy It Now" shopping; shopping by UPC, ISBN, or other kind of SKU number ; and other services. It previously offered online money transfers, which was a wholly owned subsidiary of eBay from 2002 until 2015. The website is free to use for buyers, but sellers are charged fees for listing items and again when those items are sold.

Quick facts about eBay

Slogan(s) "World's Online Marketplace." "Connecting buyers and sellers globally." "Whatever it is, you can get it on eBay." "Buy it, sell it, love it" "Buy it New, Buy it Now" "When it's on your mind, it's on eBay"
Subsidiaries eBayClassifieds, Kijiji, iBazar, GittiGidiyor, Gumtree, Stubhub, Half.com, Marktplaats.nl
Registration Guest checkout available on site, registration required to sell
Founded September 3, 1995; 21 years ago (1995-09-03) (as AuctionWeb)
Traded as NASDAQ: EBAY NASDAQ-100 Component S&P 500 Component

Net Promoter Score for Top Brands compared with eBay

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Retail/E-tail is 50.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If eBay sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of eBay with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Retail/E-tail companies with similar Net Promoter Score

Company Score
eBay 38
Louis Vuitton 40
Ralph Lauren 33
Target 43
Gucci 45
Burberry 45
Barnes & Noble 45
Nike 30
Ikea 46
Adidas 28

Other companies with Net Promoter Score similar to eBay

Net Promoter Score benchmark sources

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.