East West Bank is a bank based in the state of California in the United States, with assets of $35.3 billion and a market capitalization of over $7.4 billion. It was founded to serve the Chinese American community in California, and has over 130 branch locations in the U.S and Greater China, including branches in northern and southern California, Georgia, Nevada, Massachusetts, New York, Texas and Washington. In Greater China, East West’s presence includes full service branches in Hong Kong, Shanghai, Shantou and Shenzhen, and representative offices in Beijing, Chongqing, Guangzhou, Taipei and Xiamen. It is headquartered in Pasadena, California. After its 2009 acquisition from the Federal Deposit Insurance Corporation of the assets of United Commercial Bank, the resulting bank was projected to start with almost $23 billion in assets, putting it ahead of Los Angeles-based City National as the largest bank based in Southern California.
The current Chairman and Chief Executive Officer is Dominic Ng.
| Key people | Dominic Ng (Chairman, and Chief Executive Officer) Gregory L. Guyett (President and COO) Irene H. Oh (EVP and CFO) |
|---|---|
| Founded | Los Angeles, California, United States (1973 (1973)) |
| Headquarters | Pasadena, California, United States |
| Traded as | NASDAQ: EWBC S&P 400 Component |
| Net income | US$431.7 million (2016) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If East West Bancorp, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of East West Bancorp, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of East West Bancorp, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.