Dun & Bradstreet Corporation (The) Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

-6

The Data Universal Numbering System, abbreviated as DUNS or D-U-N-S, is a proprietary system developed and regulated by Dun & Bradstreet that assigns a unique numeric identifier, referred to as a "DUNS number" to a single business entity. It was introduced in 1963 to support D&B's credit reporting practice. It is standard worldwide, although only a very small fraction of companies actually use it. DUNS users include the European Commission, the United Nations, and the United States government. More than 50 global industry and trade associations recognize, recommend, or require DUNS. The DUNS database contains over 250 million entries for businesses throughout the world.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Dun & Bradstreet Corporation (The)'s estimated NPS of -6 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Finance: Consumer Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Dun & Bradstreet Corporation (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Dun & Bradstreet Corporation (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Dun & Bradstreet Corporation (The)

Company Industry Score
McDonald's Consumer Brands / Fast Food -8
US Airways Travel and Hospitality / Airlines -8
Tesco Consumer Brands / Grocery -8
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
Dun & Bradstreet Corporation (The) Finance / Finance: Consumer Services -6
Sky Telecommunications / Cable/TV service -5
Time Warner Cable Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Dun & Bradstreet Corporation (The) based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.