Donlen Corporation is an American fleet leasing and management company headquartered in Bannockburn, Illinois, a suburb of Chicago. With offices throughout the U.S. and Canada, the company provides consultation, maintenance, and outsourcing for corporate vehicle fleets. Donlen currently has over 165,000 vehicles under lease and management with over 300 employees.
|Services||Lease Financing, Vehicle Acquisition, Vehicle License & Titling, Vehicle Remarketing, Truck Upfitting, Driver Compliance|
|Headquarters||Northbrook, Illinois, United States|
|Industry||Fleet leasing Fleet management|
|Founder||Donald Rappeport Leonard Vine|
|Founded||1965; 52 years ago (1965)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Logistics / Transportation is 63.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Donlen sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Donlen with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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