Estimated Net Promoter Score is
Dominion Diamond Corporation formerly known as Harry Winston and before that Aber is a Toronto, Ontario, Canada, specialist diamond mining and retail company.
The company holds a 40% stake in the Diavik Diamond Mine Project. Production at the Diavik Diamond Mine, Canada's second diamond mine, is operated by Dominion Diamond Corporation's joint venture partner, Diavik Diamond Mines Inc., a subsidiary of Rio Tinto Group. The mine began producing diamonds in November 2002.
In 2012 the company purchased all of BHP Billiton's diamond assets; the primary asset is the Ekati Diamond Mine, which is adjacent to the Diavik Mine.
Diavik and Ekati combined are estimated to produce over 7 million carats of diamonds in 2014, worth an estimated $1.1 billion. Diavik and Ekati are currently ranked the 9th and 19th largest diamond mines in the world, respectively, according to total carat production.
The company's participation in the retail segment of the diamond pipeline was by means of its ownership of Harry Winston, Inc., a chain of retail stores. On January 14, 2013 the company announced that it has entered into an agreement to sell its luxury brand diamond jewelry and timepiece division, Harry Winston Inc., to The Swatch Group Ltd. for US$750 million plus their assumption of up to US$250 million of pro forma net debt. The transaction included the brand and all the activities related to jewelry and watches, including the 535 employees worldwide and the production company in Geneva.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Precious Metals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Dominion Diamond Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Dominion Diamond Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Dominion Diamond Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.