Dollar General logo Dollar General Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

16

Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2016, Dollar General operated over 12,400 stores in all U.S. states except: Alaska, Hawaii, Idaho, Montana, Washington and Wyoming.

The company acquired the 280 stores of the P.N. Hirsh Division of Interco, Inc. in 1983, and in 1985 added 206 stores and a warehouse from Eagle Family Discount Stores, also from Interco, Inc. In recent years, the chain has started constructing more stand-alone stores, typically in areas not served by another general-merchandise retailer. In some cases, stores are within a few city blocks of each other.

Dollar General offers both name brand and generic merchandise — including off-brand goods and closeouts of name-brand items — in the same store, often on the same shelf. Although it has the word "dollar" in the name, Dollar General is not a dollar store by the strict definition of that term as most of its products are priced at more than $1.00. However, goods are usually sold at set price points in the range of.50 to 60 dollars, rounded in most cases to $1 intervals and in almost all cases to 5-cent intervals, not counting sales tax. Exceptions are articles such as phone cards and loadable store gift cards. Most stores include a "Dollar Deals" section or aisle of items priced at exactly $1.00.

Quick facts about Dollar General

Products (Grocery: dairy, meat, produce, dry foods, frozen foods, snacks and beer). Other: clothing, cleaning supplies, home decor, health & beauty aids, pet supplies, toys, tobacco products and seasonal items.
Key people Todd Vasos (Chairman & CEO) David M. Tehle (Executive Vice President & CFO)
Areas served Contiguous United States except for the Northwest.
Headquarters Goodlettsville, Tennessee, U.S.
Formerly called J.L. Turner and Son Wholesale

Net Promoter Score for Top Brands compared with Dollar General

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for General Merchandisers is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Dollar General sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Dollar General with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Dollar General

We have estimated the Net Promoter Score of Dollar General based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.