Dolby Laboratories, Inc. is an American company specializing in audio noise reduction and audio encoding/compression. Dolby licenses its technologies to consumer electronics manufacturers.
|Key people||Peter Gotcher (Executive chairman) Kevin Yeaman (President and CEO)|
|Products||Dolby ScreenTalk, Dolby Media Producer, Dolby Lake Processor|
|Founded||May 18, 1965; 51 years ago (1965-05-18) London, England, UK|
|Headquarters||Civic Center, San Francisco, California, United States|
|Industry||Audio encoding/compression Audio noise reduction|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Miscellaneous / Multi-Sector Companies is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Dolby Laboratories sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Dolby Laboratories with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
|marks & spencer||Consumer Brands / Grocery||-10|
|McDonald's||Consumer Brands / Fast Food||-8|
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|US Airways||Travel and Hospitality / Airlines||-8|
|Amazon Prime||Consumer Brands / Entertainment||-11|
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|Golomt Bank||Financial Services / Banking||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
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|Virgin Media||Telecommunications / Cable/TV service||-6|
We have estimated the Net Promoter Score of Dolby Laboratories based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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