Metro AG, otherwise known as Metro Group, is a German global diversified retail and wholesale/cash and carry group based in Düsseldorf. It was established in 1964 by Ernst Schmidt and Wilhelm Schmidt-Ruthenbeck As of 2010, it was the fourth-largest retailer in the world measured by revenues.
| Products | Cash & Carry/warehouse club, department store, electronics specialty, hypermarket/supercenter/superstore, other specialty |
|---|---|
| Key people | Olaf Koch (CEO) Franz Haniel (Chairman of supervisory board) |
| Divisions | Metro Cash and Carry real,- Media Markt & Saturn |
| Founded | 1964; Metro AG formed in 1996AD |
| Revenue | €58.417 billion (2015/16) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Travel and Hospitality / Other is 51.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Diversified Restaurant Holdings (BAGR) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Diversified Restaurant Holdings (BAGR) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Diversified Restaurant Holdings (BAGR) | 55 |
| MTR Express | 63 |
| TripAdvisor | 46 |
| TUI | 45 |
| Hotels.com | 36 |
| Orbitz | 20 |
| Kampgrounds of America | 90 |
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