Disney TV logo Disney TV Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is

5

Walt Disney Television was the name of the television production division of The Walt Disney Company.

Walt Disney Television's television productions are broadcast, mostly on Disney Channel, Playhouse Disney, Toon Disney, ABC, Disney Cinemagic and other platforms.

Today, the majority of Walt Disney Television's productions are animated series which are produced through Walt Disney Television group the last known live-action series produced by WDTV was Smart Guy which ran for three seasons from 1997 to 1999 on the now-defunct WB Television Network.

Quick facts about Disney TV

Parent Walt Disney Productions (1983–1986) Walt Disney Television and Telecommunications (1986–1996) The Walt Disney Studios (1996–1999) Disney–ABC TV Group (Disney Media Networks) (The Walt Disney Company)
Founded 1983; 34 years ago (1983)
Defunct 2003; 14 years ago (2003)
Headquarters Burbank, California, USA
Industry Television Production

Net Promoter Score for Top Brands compared with Disney TV

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Entertainment is 19.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Disney TV sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Disney TV with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Entertainment companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to Disney TV

Net Promoter Score benchmark sources

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