Estimated Net Promoter Score is
DISH Network is an American direct-broadcast satellite service provider. The company provides satellite television, satellite Internet access, audio programming, and interactive television services to commercial and residential customers in the United States. As of November 2016, the company provided services to 13.7 million television and 580,000 broadband subscribers. The company has approximately 16,000 employees. The company is headquartered in Meridian, Colorado, though the postal designation of nearby Englewood, Colorado is used in the corporate mailing.
In January 2008, DISH Network was spun off from its former parent company EchoStar, which was founded by Charlie Ergen as a satellite television equipment distributor in 1980. The company began using DISH Network as its consumer brand in March 1997 after the successful launch of its first satellite, EchoStar I, in December 1995. That launch marked the beginning of its subscription television services, and EchoStar has since launched numerous satellites, with nine owned and leased satellites in its fleet as of January 2013. EchoStar continues to be the primary technology partner to DISH Network.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If DISH Network sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of DISH Network with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
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|CIGNA||Insurance / Health and Life Insurance||-1|
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We have estimated the Net Promoter Score of DISH Network based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.