Dish Network is an American direct-broadcast satellite service provider. The company provides satellite television, satellite Internet access, audio programming, and interactive television services to commercial and residential customers in the United States. As of November 2016, the company provided services to 13.7 million television and 580,000 broadband subscribers. The company has approximately 16,000 employees. The company is headquartered in Meridian, Colorado, though the postal designation of nearby Englewood, Colorado is used in the corporate mailing.
In January 2008, Dish Network was spun off from its former parent company EchoStar, which was founded by Charlie Ergen as a satellite television equipment distributor in 1980. The company began using Dish Network as its consumer brand in March 1997 after the successful launch of its first satellite, EchoStar I, in December 1995. That launch marked the beginning of its subscription television services, and EchoStar has since launched numerous satellites, with nine owned and leased satellites in its fleet as of January 2013. EchoStar continues to be the primary technology partner to Dish Network.
| Founded | 1981; 36 years ago (1981) (Original EchoStar) March 4, 1996; 21 years ago (1996-03-04) (Dish Network) |
|---|---|
| Key people | Charlie Ergen (Chairman & CEO) Jim DeFranco (EVP and Director) W. Erik Carlson (President & COO) |
| Subsidiaries | Sling TV Blockbuster LLC DBSD North America Liberty Bell Telecom |
| Products | Direct-broadcast satellite, Pay television, Pay-per-view |
| Traded as | NASDAQ: DISH NASDAQ-100 Component S&P 500 Component |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Cable/TV service is -5.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Dish sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Dish with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Dish | 1 |
| Freeview | 5 |
| Sky | -5 |
| Time Warner | -5 |
| Time Warner Cable | -5 |
| Verizon | 7 |
| Virgin Media | -6 |
| DirecTV | 12 |
| ITV | -13 |
| AT&T | 15 |
| Score | Date | Source |
|---|---|---|
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1
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2016-03-23 | https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979 |
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