Discovery Communications logo Discovery Communications Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Discovery Communications, Inc. is an American global mass media and entertainment company based in Silver Spring, Maryland. The company started as a single channel in 1985, The Discovery Channel.

DCI both produces original television programming and acquires content from producers worldwide. The company's non-fiction, lifestyle, sports and kids programming is offered through pay-TV and free-to-air networks, among them Discovery Channel, TLC, Investigation Discovery, Animal Planet, OWN: Oprah Winfrey Network, Science, Velocity, Eurosport as well as direct-to-consumer digital offerings including Discovery’s GO suite of apps, Discovery Kids Play and Eurosport Player.

Discovery Communications partnered with the World Wildlife Fund to fund conservation of 1 million acres of land for Tigers in Bhutan and India and to help double the world's wild tiger population through Project C.A.T. in October 2016.

Quick facts about Discovery Communications

Traded as NASDAQ: DISCA, DISCB, and DISCK NASDAQ-100 Components (DISCA and DISCK) S&P 500 Components (DISCA and DISCK)
Subsidiaries Media Alliance (20%) All3Media (50%) Lionsgate (3.08%) Group Nine Media (35%)
Key people Robert Miron (Chairman) David M. Zaslav (President and CEO)
Products Broadcasting, cable television, and video streaming
Net income US$1.19 billion (2016) US$ 1.03 billion (2015)

Net Promoter Score for Top Brands compared with Discovery Communications

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Entertainment is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Discovery Communications sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Discovery Communications with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Discovery Communications

We have estimated the Net Promoter Score of Discovery Communications based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.