Discovery Communications, Inc. is an American global mass media and entertainment company based in Silver Spring, Maryland. The company started as a single channel in 1985, The Discovery Channel.
DCI both produces original television programming and acquires content from producers worldwide. The company's non-fiction, lifestyle, sports and kids programming is offered through pay-TV and free-to-air networks, among them Discovery Channel, TLC, Investigation Discovery, Animal Planet, OWN: Oprah Winfrey Network, Science, Velocity, Eurosport as well as direct-to-consumer digital offerings including Discovery’s GO suite of apps, Discovery Kids Play and Eurosport Player.
Discovery Communications partnered with the World Wildlife Fund to fund conservation of 1 million acres of land for Tigers in Bhutan and India and to help double the world's wild tiger population through Project C.A.T. in October 2016.
|Traded as||NASDAQ: DISCA, DISCB, and DISCK NASDAQ-100 Components (DISCA and DISCK) S&P 500 Components (DISCA and DISCK)|
|Subsidiaries||Media Alliance (20%) All3Media (50%) Lionsgate (3.08%) Group Nine Media (35%)|
|Key people||Robert Miron (Chairman) David M. Zaslav (President and CEO)|
|Products||Broadcasting, cable television, and video streaming|
|Net income||US$1.19 billion (2016) US$ 1.03 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Entertainment is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Discovery Channel sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Discovery Channel with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Discovery Channel||Consumer Brands / Entertainment||4|
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