DirecTV logo DirecTV Net Promoter Score 2016 Benchmarks

Last known Net Promoter Score is

12

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America and the Caribbean. Its primary competitors are Dish Network and cable television providers. On July 24, 2015, after receiving approval from the United States Federal Communications Commission and United States Department of Justice, AT&T acquired DirecTV in a transaction valued at $48.5 billion.

DirecTV provides television and audio services to subscribers through satellite transmissions. Services include the equivalent of many local television stations, broadcast television networks, subscription television services, satellite radio services, and private video services. Subscribers have access to hundreds of channels, so its competitors are cable television service and other satellite-based services.

Most subscribers use reception antennas which are much smaller than the first generation antennas, which were typically a few yards across. Advances in antenna technology, including fractal antennas, have allowed a general reduction in antenna size across all industries and applications. Receiving equipment includes a satellite dish, an integrated receiver/decoder and a DirecTV access card, which is necessary to operate the receiver/decoder.

Quick facts about DirecTV

Founded December 20, 1985; 31 years ago (1985-12-20) (as Hughes Electronics Corporation) 1990; 27 years ago (1990) (as DirecTV)
Subsidiaries DirecTV U.S. DirecTV Latin America DirecTV Caribbean AT&T Sports Networks Game Show Network (42%) Audience
Products Direct broadcast satellite, pay television, pay-per-view, Internet Television
Area served United States, Latin America, the Caribbean
Headquarters El Segundo, California, US

Net Promoter Score for Top Brands compared with DirecTV

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Telecommunications / Cable/TV service is -5.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If DirecTV sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of DirecTV with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Telecommunications / Cable/TV service companies with similar Net Promoter Score

Company Score
ITV -13
Virgin Media -6
Time Warner Cable -5
Sky -5
Time Warner -5
Dish 1
Freeview 5
Verizon 7
DirecTV 12
AT&T 15

Other companies with Net Promoter Score similar to DirecTV

Net Promoter Score benchmark sources

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