Estimated Net Promoter Score is
DineEquity, Inc., formerly known as IHOP Corporation, is an American company that franchises and operates IHOP and Applebee's restaurants. The company is headquartered in Glendale, California, and was founded in 1976 as IHOP until after it acquired Applebee's when it changed its corporate identity. International, Inc announced on July 16, 2007 that it intended to acquire the bar-and-grill chain Applebee's International, Inc. in an all-cash transaction that was valued at approximately US$2.1 billion. Under the deal, IHOP paid would pay $25.50 per share for Applebee's. IHOP stated it would franchise most of Applebee's 500 company-owned stores. In 2015, Applebee's had 2,033 restaurants overall worldwide, all operated by franchisees.
Julia Stewart, who originally worked as a waitress at IHOP and worked her way up through the restaurant industry, became Chief Executive Officer of IHOP Corporation. She had previously been President of Applebee’s, but left after being overlooked for that company's CEO position. She became CEO of IHOP in 2001, and returned to manage her old company due to the acquisition. She later stepped down as the CEO in March 2017.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If DineEquity, Inc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of DineEquity, Inc with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of DineEquity, Inc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.