Dick's Sporting Goods Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-9

Dick's Sporting Goods, Inc., sometimes shortened to Dick's, is a Fortune 500 American sporting goods retailing corporation headquartered in Coraopolis, Pennsylvania in Greater Pittsburgh.

Dick's has 610 stores in 47 states, primarily in the Eastern United States. The company also owns Golf Galaxy, Inc., a golf specialty retailer, with 82 stores in 30 states. The company also operates specialty chains True Runner and Field & Stream.

Founded in 1948 by Richard "Dick" Stack, the chain has expanded to become one of the largest sporting goods retailers in the world.

Quick facts about Dick's Sporting Goods

Subsidiaries

Affinity Sports Blue Sombrero Field & Stream Galyan's (acquired in 2004) Golf Galaxy Golfsmith (bankrupt in 2017) Golfworks Oshman's Sporting Goods Sports Authority (bankrupt in 2016) True Runner

Products

Sporting goods Athletic apparel Outerwear Sportswear Athletic shoes Casual footwear Boots Fitness equipment Bicycles Outdoor equipment

Founded

1948; 69 years ago (1948) Binghamton, New York, U.S.

Key people

Edward W. Stack (Chairman, CEO)

Headquarters

Coraopolis, Pennsylvania, U.S.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Dick's Sporting Goods's estimated NPS of -9 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Specialty Retailers: Other is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Dick's Sporting Goods sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Dick's Sporting Goods with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Dick's Sporting Goods

Company Industry Score
marks & spencer Consumer Brands / Grocery -10
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
Amazon Prime Consumer Brands / Entertainment -11
Ziggo Telecommunications / Other -11
Golomt Bank Financial Services / Banking -11
Wells Fargo & Company Financial Services / Banking -12
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6

We have estimated the Net Promoter Score of Dick's Sporting Goods based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.