Diageo plc Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

-6

Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, United Kingdom. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. It is also a major producer of beer.

Diageo's brands include Smirnoff. It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in over 180 countries and has offices in around 80 countries.

Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.

Quick facts about Diageo plc

Founded

1997; 20 years ago (1997) (London, United Kingdom)

Headquarters

Park Royal, London, England, United Kingdom

Key people

Javier Ferrán (Chairman) Ivan Menezes (CEO)

Products

Alcoholic beverages: spirits, beer and wine

Traded as

LSE: DGE NYSE: DEO ISEQ: GUI

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Diageo plc's estimated NPS of -6 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Diageo plc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Diageo plc with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Diageo plc

Company Industry Score
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Diageo plc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.