Diageo plc logo Diageo plc Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

-6

Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, United Kingdom. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017. It is also a major producer of beer.

Diageo's brands include Smirnoff. It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in over 180 countries and has offices in around 80 countries.

Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.

Quick facts about Diageo plc

Founded 1997; 20 years ago (1997) (London, United Kingdom)
Headquarters Park Royal, London, England, United Kingdom
Key people Javier Ferrán (Chairman) Ivan Menezes (CEO)
Products Alcoholic beverages: spirits, beer and wine
Traded as LSE: DGE NYSE: DEO ISEQ: GUI

Net Promoter Score for Top Brands compared with Diageo plc

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Diageo plc sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Diageo plc with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Diageo plc

We have estimated the Net Promoter Score of Diageo plc based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.