Estimated Net Promoter Score is
Destination XL Group, Inc. is the largest specialty retailer of men's big and tall apparel, with operations throughout the United States and in London, England. The company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "DXLG." DXLG operates both retail stores and ecommerce businesses through its five trade names: DXL, Rochester Clothing, Casual Male XL, Shoes XL, and Living XL. These can all be found under the multi-channel website DestinationXL.com.
DXLG is currently in the process of transitioning its primary store footprint from Casual Male XL to DXL, its one-stop-shopping concept. DXL offers thousands of styles from over 100 top brands, starting at waist size 38 and up. The company also offers sizes starting at XL, including tall sizes, as well as shoes in sizes 10-16, with widths up to 4E.
National designer brands carried by the company include Polo Ralph Lauren, Levi's, Under Armour, Nautica, Calvin Klein, Geoffrey Beene, Buffalo David Bitton, Cole Haan, Columbia, and Kenneth Cole. Private label offerings include Harbor Bay, Oak Hill, Synrgy, True Nation, Twenty-Eight Degrees, and Society of One. DXL is also the only retailer to offer sportswear in big and tall sizes from top designers such as Brooks Brothers, Lacoste, True Religion, Michael Kors, Paul & Shark, Psycho Bunny, Reebok, PX Clothing, and Joe’s Jeans.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Clothing / Shoe / Accessory Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Destination XL Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Destination XL Group, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Destination XL Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.