Denny's Corporation logo Denny's Corporation Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Denny's is a full-service pancake housefast casual family restaurant chain. It operates over 1,600 restaurants in the United States, Mexico, New Zealand, Qatar, Philippines, and the United Arab Emirates.

Denny's is known for always being open, serving breakfast, lunch, and dinner around the clock. Unlike many other restaurant chains, Denny's does not close on holidays and nights, except where required by law. Many of their restaurants are located in proximity to freeway exits, bars, and in service areas. Denny's started franchising in 1963, and most Denny's restaurants are now franchisee-owned.

Quick facts about Denny's Corporation

Founded 1953; 64 years ago (1953) (as Danny's Donuts) Lakewood, California, U.S.
Headquarters Spartanburg, South Carolina, U.S.
Founders Harold Butler Richard Jezak.
Revenue US$ $506.95 million (2016)
Total equity US$(-71.11) million (2016)

Net Promoter Score for Top Brands compared with Denny's Corporation

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Restaurants is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Denny's Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Denny's Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Denny's Corporation

We have estimated the Net Promoter Score of Denny's Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.