Leaf Group, formerly Demand Media Inc, is an American content company that operates online brands including eHow, LIVESTRONG.COM and marketplace brands Saatchi Art and Society6. Leaf Groups's business model is controversial because its "content farms" have been accused of polluting search engine results with spam. The company also provides social media platforms to existing large company websites and distributes content bundled with social media tools to outlets around the web.
Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential, based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to field. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites such as eHow, Airliners.net, and LIVESTRONG.COM.
|Founded||May 1, 2006; 11 years ago (2006-05-01) Santa Monica, California, U.S.|
|Headquarters||1655 26th Street Santa Monica, California, USA|
|Key people||Sean Moriarty, Chief Executive Officer|
|Revenue||US$325 million (2011)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / EDP Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Demand Media Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Demand Media Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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|Super 8||Travel and Hospitality / Hotels||4|
|U.S. Bank||Financial Services / Banking||3|
|NatWest Personal Banking||Financial Services / Banking||5|
|Sprint||Telecommunications / Wireless Carrier||5|
|EE||Telecommunications / Wireless Carrier||5|
|Goldman Sachs||Financial Services / Banking||5|
|Freeview||Telecommunications / Cable/TV service||5|
|Mastercard||Financial Services / Credit cards||5|
We have estimated the Net Promoter Score of Demand Media Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.