Delta Air Lines logo Delta Air Lines Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Delta Air Lines, Inc. is a major American airline, with its headquarters and largest hub at Hartsfield–Jackson Atlanta International Airport in Atlanta, Georgia. The airline along with its subsidiaries and regional affiliates operate over 5,400 flights daily and serve an extensive domestic and international network that includes 319 destinations in 54 countries on six continents, as of October 2016. Delta is one of the four founding members of the SkyTeam airline alliance, and operates joint ventures with Air France-KLM, Alitalia, Korean Air, China Eastern Airlines, Virgin Atlantic, and Virgin Australia. Regional service is operated under the brand name Delta Connection.

One of the five remaining legacy carriers, Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. The company's history can be traced back to Huff Daland Dusters, founded in 1924 in Macon, Georgia as a crop dusting operation. The company moved to Monroe, Louisiana, and was later renamed Delta Air Services, in reference to the nearby Mississippi Delta region, and commenced passenger services on June 17, 1929. Among predecessors of today's Delta Air Lines, Western Airlines and Northwest Airlines began flying passengers in 1926 and 1927, respectively.

Quick facts about Delta Air Lines

Subsidiaries Subsidiary List Aero Assurance Ltd. Cardinal Insurance Company (Cayman) Ltd. Crown Rooms, Inc. DAL Global Services, LLC DAL Moscow, Inc. Delta Air Lines, Inc. and Pan American World Airways, Inc.—Unterstutzungskasse GMBH Delta Air Lines Dublin Limited Delta Air Lines Private Limited Delta Benefits Management, Inc. Delta Loyalty Management Services, LLC Delta Private Jets, Inc. Endeavor Air Epsilon Trading, LLC Kappa Capital Management, LLC MLT Inc. Montana Enterprises, Inc. New Sky, Ltd. Northwest Aerospace Training Corporation Regional Elite Airline Services, LLC Segrave Aviation, Inc. Tomisato Shoji Kabushiki Kaisha
Hubs Amsterdam Airport Schiphol Cincinnati/Northern Kentucky International Airport Detroit Metropolitan Airport Hartsfield–Jackson Atlanta International Airport Heathrow Airport (London–Heathrow) John F. Kennedy International Airport (New York–JFK) LaGuardia Airport (New York–LGA) Logan International Airport Los Angeles International Airport Minneapolis–Saint Paul International Airport Narita International Airport Paris–Charles de Gaulle Airport Salt Lake City International Airport Seattle–Tacoma International Airport
Founded May 30, 1924; 92 years ago (1924-05-30) (as Huff Daland Dusters) Macon, Georgia, U.S.
Company slogan "Building a better airline, not just a bigger one" "Keep Climbing"
Parent company Berkshire Hathaway Investment Management (8.21%)

Net Promoter Score for Top Brands compared with Delta Air Lines

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Airlines is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Delta Air Lines sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Delta Air Lines with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Delta Air Lines

We have estimated the Net Promoter Score of Delta Air Lines based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.