Dell Inc. is a multinational computer technology company based in Round Rock, Texas and, along with Dell EMC, is a subsidiary of Dell Technologies, one of the largest technology companies in the world with 138,000 employees. Dell manufactures, sells, repairs, and supports personal computers, servers, data storage devices, network switches, computer software, computer peripherals, high-definition televisions, cameras, printers, and electronics built by other manufacturers. The company is well known for its innovations in supply chain management and e-commerce, particularly its direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications.
Dell is eponymously named after its founder, Michael Dell.
With a market share of 15.9%, Dell was the third largest PC vendor in the world in the first quarter of 2017, after Lenovo and HP Inc.. In the first quarter of 2016, Dell was the largest manufacturer of computer monitors in the world, with a market share of 16.8%.
|Products||Personal computers Servers Peripherals Smartphones Televisions|
|Founded||February 1, 1984; 33 years ago (1984-02-01)|
|Key people||Michael Dell(Founder, Chairman & CEO)|
|Industry||Computer hardwareComputer software|
|Headquarters||Round Rock, Texas, United States|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Dell sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Dell with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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